Reasons People Aren't Buying Your Craft Products
Reasons People Aren't Buying Your Craft Products
Alt-tag: Two persons making craft products by weaving.
So you've created some beautiful handmade pieces you are trying to sell, yet no one seems interested. You believe you have it all under control, but somehow, things aren't going the way they should. Don't give up just yet, though. Every beginning is challenging in its own way, and no great success comes overnight. What you should do is take a look at the following potential reasons people aren't buying your craft products and solve the issues that are holding your business back.
It's already been seen before
The most significant value of handmade products is their uniqueness. Many people love to have pieces that not many others own, so they turn to craft producers. But if your products lack this quality, they will not be appealing to the buyers. If you are making keychains, ensure something about them sets them apart from the rest. It is good to follow trends but create crafts with at least one property that will draw attention and spike interest.
Caption: An important factor in selling crafts is their uniqueness.
Alt-tag: Bells in the shape of women in dresses, which possess uniqueness, the lack of which may be the reason why people aren’t buying your craft products.
People aren't buying your craft products because of poor marketing
The whole idea behind marketing is to achieve that as many people as possible learn about a specific product and convince them they need it. If too few people know about your craft, understandably, your sale is not exactly thriving. You'll need to take some time to devise a strategy how to make everyone hear about what you are selling. Or most of your target audience, at least. Many marketing tools can launch your sale skywards, such as social media, paid ads, participating in fairs, etc. Today's digital marketing can transform a business from average to hugely successful in a matter of months. You should not underestimate it.
Something about it makes it impractical to own
Uniqueness is a crucial factor in your craft business success story. But in your quest to create a genuinely remarkable piece, you might forget its practicality. Unfortunately, it's a thin line between art and useless objects, and you must balance it skillfully. If you are selling items that are supposed to be used, don't kill their functional properties while trying to make them look special. A mug that leans on one side is very cool as long as the liquid doesn't spill from it. A lamp with an intricate lampshade is a fantastic idea for a gift, but if the shade makes it insufficiently luminous, it no longer serves its purpose.
Also, too big items are not practical to own. The experts from strongassmovers.com say many of their clients already lack space and wonder what to do with their items. They do not have where to put large handmade pieces, even if they like them enough to consider buying them. There's a difference between art pieces and craft products. The former ones do not have to conform to practicality rules which isn't exactly true for the latter.
Your selling style is a bit pushy
It is one thing not to advertise your product enough, yet it is just as harmful to adopt an aggressive selling style that repulses clients. Getting into a discussion with a customer about why they need your product is OK as long as you are not stepping over the line. The customer tells then tells their friends about this negative experience. In other words, this could be one of the reasons people aren't buying your craft products.
If it all remains within the scope of explaining the product properties and stating its positive sides, you are good. As soon as your convincing starts to resemble begging or bickering, there's a good chance you will scare the buyer away. As with other aspects of life, be respectful to yourself and others, and don't lose your balance.
Inadequate pricing is deterring potential buyers
Only you know the blood, sweat, and tears that were shed in making your beloved products. Unfortunately, the market of goods only cares about that to an extent. Handmade, unique products tend to be a bit more expensive than the ones popped out by factories, yet there's a limit to that. Check the prices of similar items, and don't go too far above them. The potential buyers will be doing the same, and most will not even want to see products that are too pricy. It would be a mistake to overprice your craft, as well as to underprice them. In case you put too small a price on your stuff, people might think it is because of its bad quality. Being somewhere in the middle of the price range is the best choice.
Caption: The price tag you put on your craft products may affect the success of the sale.
Alt-tag: A person holding dollar bills in front of a Christmas tree.
You are not choosing the correct sale venues
How many ultra-high-heel pairs of shoes would you sell in a retirement home? Most likely none. And how many of the same would you sell in a nightclub where young people go? Most likely a lot. Again, do market research to determine where your target audience likes shopping. You are aware of your target audience, so all you need to do is find out where they frequent and shop and offer your products there. Here are some suggestions for where you could try to sell your craft products:
- Online stores. Find a store that sells similar stuff since the people interested in it are already visiting it.
- Social media. You could create a page on social media with the sole purpose of advertising and selling your product.
- Regular arts & crafts store. Sometimes a classic does it. Many people like to actually see what they are buying in person.
- Craft fair. An interesting event that can give your product visibility is a fair where similar items are displayed.
Caption: The reason people aren't buying your craft products may be the inadequate location of their sale..
Alt-tag: A woman inspecting a display of traditional handmade souvenirs.
As you can see, if people aren't buying your craft products, there's no need to despair. You should analyze the situation, discover why your business is struggling, and work on fixing it. Just don't forget that sometimes you are on the right track and all you need to do is be a bit more patient. You know what they say – everything comes to those who wait, so your success will also come to you.
Here are the potential reasons people aren't buying your craft products. Read on and make your craft business thrive.
people aren’t buying your craft products