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Historical Timeline

a chronological view of our brand's history

Since founding the company in 2013, we have refined our product, developed our workforce and expanded our catalog. We take great pride in our ability to provide quality employment and a quality product. We hope you choose us to fulfill your needlepoint needs and to create your custom needlepoint belts, so that we can continue grow and improve the lives of hard-working Haitians.

Here is a historical timeline of the Good Threads brand.


Crafting the finest needlepoint belts available, Good Threads is a true social business. Founded to employ mothers of the Joan Rose Foundation (JRF), Good Threads offers a means for Haitians to provide for their families through secure employment. Good Threads also gives back to the JRF, funding two weeks of food to a JRF child for every belt sold. Good Threads works in tandem with the Joan Rose Foundation to develop our community and afford Haitian children with the chance to succeed in life.

Joan Rose Foundation

The Joan Rose Foundation (JRF) is a non-profit organization located in Jacmel, Haiti with a modest goal: to improve the lives of vulnerable Haitian children and their families. The JRF provides over 85 children with the opportunity to succeed through food, tuition, tutoring, medical and legal assistance, and activities designed to promote growth and independence. Good Threads provides JRF families and others with financial stability through secure employment and opportunity.


David Palmer founded the Joan Rose Foundation in Esperanza, Dominican Republic. The JRF opens its doors with 43 children in October, 2010. By December, 2010, the JRF has over 65 children enrolled at the Foundation.  The demographics of the children are comprised of approximately 50% Haitian and 50% Dominican.


The JRF grows from 65 children to 100 children.  The importance of consistent, secure employment for the JRF parents and the direct correlation this would have on the stability of the children's lives becomes apparent. Catherine Serrano, future director of the JRF, visits the foundation and falls in love with the work and kids.


The JRF grows to 120 children. David learns about needlepoint belts and just how long they take to make. David begins researching how one makes a needlepoint belt and where to source materials in the Dominican Republic. By December, Good Threads has its first prototypes.


David and his brother, co-founder Tim Palmer, launch the first Good Threads website and begin needlepoint belt sales in March, 2013. Good Threads makes great progress growing its work force and refining the needlepoint products. Good Threads employs 15 mothers by the end of the year.


Good Threads more than doubles its revenue from the previous year. By the end of 2014, Good Threads employs over 30 stitchers. In the fall, David's brother Tim leaves Good Threads to follow in his brother’s footsteps and joins the U.S. Military.


Due to discrimination in the Dominican Republic, the Joan Rose Foundation, Good Threads, and their 23 core families move from Esperanza, Dominican Republic to Jacmel, Haiti. The JRF builds 12 buildings encompassing 27 housing units. This move to safety is made possible by Good Threads' ability to employ the JRF parents as Haiti has few jobs.


Christopher Ross joins the Good Threads team as the Director of Sales. Good Threads moves its finishing process from Eliza B to Haiti Leather. The company's outlook is excellent and Good Threads now has over 70 full-time employees, including all of the parents of children at the Joan Rose Foundation.

The Future

Good Threads hopes to employ 200 people by the end of 2017, making us the single biggest employer in Southern Haiti. We look forward to creating new needlepoint products, adding to our catalog, and continuing to grow. Good Threads will continue to provide excellent employment for impoverished Haitians, feed children at the JRF, and provide our customers with the best needlepoint products available.